Reese Witherspoon unveiled as the new face of Elizabeth Arden
Reese Witherspoon has landed a new role with Elizabeth Arden. The make-up brand announced on Thursday morning (Mar. 30th) that the Big Little Lies star will be joining the team not as a spokesperson but as a Storyteller-In-Chief. The 41-year-old actress revealed in a statement that she will help create content for the brand’s advertising campaigns. “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”
The mother of three also explained how excited she was to partner with a company that supported and empowered women. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women,” Reese stated.
Even the president of Elizabeth Arden, Jue Wong, is thrilled to have the Wild star on board and believes Reese is the perfect fit for the brand. “Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard; she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”
We’re sure the business woman will do an amazing job as she was always a trailblazer from being a former ambassador for Avon to owning the Southern-inspired retail store Draper James. She even founded Hello Sunshine, a company dedicated to telling female-driven stories.